“To me, it feels like the biggest win of anything that we can do that and that’s honestly really the goal.” “The businesses have become invested in them,” he said.
#Austin community colol how to
Student-athletes have enjoyed seeing the city and experiencing new things like learning how to golf at Butler Pitch and Putt and attending Austin FC games. “My thought was, ‘How can we use NIL to tap into some of these great Austin brands and show it’s a win-win where current students are promoting these great Austin things, and then these Austin things are getting new eyeballs on them while letting these student-athletes experience the community?” “If you’re not from here, you don’t know a lot of these cool spots,” he explained. Many Texas student-athletes come from out of state or outside of the Austin area. Shuley was shocked, “I was like, dang, these student-athletes aren’t getting the same experience I had growing up in Austin.” The student-athlete admitted that he hadn’t really been three blocks off campus. He was watching an interview with a student-athlete and the interviewer asked what their favorite restaurant in Austin was. He has always been involved in the community. Shuley is a University of Texas graduate and has spent the majority of his life in Austin. “How can I connect these student-athletes to opportunities and help them figure out how to access dollars that they deserve by being who they are and figuring out how to monetize those things?”Īfter learning more about NIL and researching what was legal and not, Clark Field Collective was born. All the articles we read were about Bryce Young making $1,000,000 and things like that.” Shuley noticed. “I realized that they weren’t making the money that I thought they were. After connecting with the Texas compliance department and a few other student-athletes, Shuley quickly learned there was a gap between connecting student-athletes and those who wanted to support them. Jones was looking for help sharing his journey battling cancer and raising money for the V Foundation for Cancer Research. Through his network, Shuley connected with Texas Men’s Basketball player Andrew Jones. Shuley has an extensive background in social media, marketing, storytelling, and working with high-profile people.
We caught up with Nick Shuley from Clark Field Collective to learn how University of Texas student-athletes are making an impact in the local Austin, Texas community. Of 65 member schools within the Power 5 conferences, 92% have at least one collective established or in the process of forming. The movement and models are not slowing down. NIL collectives play a prominent role in the new era of college sports.
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