Talking about yourself won’t grab someone’s attention, but as soon as you make the conversation about them they’re all ears. “We refuse to compromise quality.” “We have the best prices in town.” “We started as a grassroots movement.” While that’s all well and good, people don’t care. They focus all of their messaging on their brand it’s all about them. Traditionally, a lot of brands face the same problem in their marketing (and most don’t even realize it’s a problem). But before we get there, we're going to talk about how the StoryBrand philosophy found traction among the marketing elite - and more importantly - why.
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But ultimately, it’s one of the simplest models in the marketing, advertising and branding world that extends itself to infinite applications some of those being customer-facing collateral and others serving as internal guides on how to build delightful customer experiences.įor those interested in learning more about the StoryBrand Framework and how to apply its actionable tools to their brand, we'll cover all that below. Sure, there are nuances to learn as with any revolutionary concept, and we will get to those. What makes the StoryBrand methodology so appealing is the simplistic and universally applicable nature. At a birds-eye-view, it’s a marketing methodology, or ‘mindset,’ that puts your customer and their concerns at the center of your brand. Originally created solely as a means of developing clear brand messaging, it has become so much more in the hands of forward-thinking marketers. That idea is the StoryBrand Framework, and what some might now refer to as an element of Business Made Simple University (BMSU). An idea that was once just another marketing book has rapidly taken its rightful place as the frontrunner in the way twenty-first century brands relate to their customers.
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